Results
From Start-Up to Scale-Up: How Breakthrough Culture Transformed CAVU’s Leadership and Unity
When CAVU, a tech-driven subsidiary of Manchester Airport Group (MAG), embarked on a mission to transform its…
Musgrave – Encouraging Growth Mindset in Leadership
Breakthrough Opportunity:
Instilling a Growth Mindset for Sustainable Success
In July 2014, Musgrave Group’s CEO, Chris Martin, reached out to Breakthrough Global with the goal of revitalising the business. Following the recession and increased competition, Musgrave’s market share was declining. To secure the future of this heritage family business, rapid and sustainable growth was needed.
At the time, Musgrave was facing multiple internal challenges, particularly a failing GB business. The organisation was siloed, with teams burdened by negative baggage, low self-belief, and a low-energy culture. Breakthrough was introduced to help shift this dynamic, embedding a growth mindset in leadership and teams across the company.
Breakthrough approach:
Embedding a Growth Mindset in Musgrave’s Leadership
In February 2015, Musgrave committed to Breakthrough Global’s 3-Wave Approach to transformation. This process began with aligning the leadership team and equipping them with new ways of thinking and working, fostering a mindset that would permeate the organisation.
During the Wave 1 Programmes, the Top 50 Leadership team underwent intensive sessions, designed to challenge self-limiting beliefs and encourage forward-thinking visions for the business. Through this process, leaders shifted their mindset towards innovation and collaboration, unlocking their potential to lead the company’s transformation.
The Wave 2 Business & Retailer Intensives cascaded this mindset shift throughout the wider leadership and ownership teams. These sessions activated the company’s strategy and encouraged innovation at every level, empowering each individual to take ownership of their role in driving the business forward.
Wave 3 culminated in a cultural transformation that reached thousands of Musgrave Associates. Breakthrough Tools© and the Tools Technology Transfer Programme (T3) ensured that the Leadership team’s growth mindset became embedded across the organisation. By April 2018, 5,000 Associates had participated in these Programmes, a number that continues to grow.
Breakthrough Result:
The Power of a Growth Mindset at Musgrave
The impact of the Programmes and a new growth mindset in leadership was evident across Musgrave’s transformation. The executive team and associates gained greater alignment, purpose, and clarity. Following the Leaders Intensive, a pivotal decision was made to sell the GB business after months of indecision, allowing the company to refocus on future growth.
Breakthrough’s Programmes helped leaders regain their confidence and pride, transforming Musgrave from a task-oriented organisation into one with a compelling 2025 vision. This vision united the company and drove ongoing innovation, even in the face of challenges like food deflation. Today, Musgrave leads its market in areas such as innovation, health & wellbeing, digital transformation, and environmental sustainability—a testament to the power of embedding a growth mindset in leadership.
See More Results
Brewing a New Era: Costa Coffee’s Strategic Transformation for Global Growth
Problem solved
Brewing a New Era: Costa Coffee’s Strategic Transformation for Global Growth
Costa Coffee, the world’s second-largest coffeehouse chain, faced significant challenges following multiple acquisitions and the impact of…
Reigniting Excellence: Sephora Europe’s Transformation Amidst Global Shifts
Problem solved
Reigniting Excellence: Sephora Europe’s Transformation Amidst Global Shifts
As the beauty industry navigated post-pandemic shifts, Sephora Europe faced the challenge of boosting profit margins amid…
Our Work | Employee Retention Strategies | Breakthrough Global
Problem solved
Our Work | Employee Retention Strategies | Breakthrough Global
Amidst the turbulence of the COVID-19 pandemic, Manchester Airports Group (MAG) faced critical challenges, from staff retention…
Strategic Alignment Drives Growth for Chadwicks Group
Problem solved
Strategic Alignment Drives Growth for Chadwicks Group
The Chadwicks Group, a leading supplier in Dublin for building, steel, and plumbing merchants, experienced significant growth…
Built a Fresh New Culture of High Performance Post-merger
Problem solved
Built a Fresh New Culture of High Performance Post-merger
In 2018, Coty partnered with Breakthrough to build a fresh, unified culture of high performance. Coty Luxury…