Guinness – Enabling Organisational Development

Guinness
Breakthrough Opportunity:

The business needed to generate agreement at various levels. New product development deserved a significant portion of time and resources. Once it had achieved this, the business was in need of an entirely new approach to product development.

Finally, Guinness wanted tangible new product and distribution ideas, fast. The dip in the industry contributed to the urgency for new ideas and new approaches.

Breakthrough approach:

Breakthrough devised an 8-day Programme structure for 33 leaders drawn from departments across Guinness. Leaders from marketing, sales, finance, R&D, production and media advisers came together with board directors and other employees. A three-day intensive was followed by a two day BIG TALK® session. Three ‘Follow Through’ days later that year checked-in, re-energised and focused on the future.

Guinness
Breakthrough Result:

NEW PRODUCT DEVELOPMENT PROCESS

As a result of the Programme, Guinness set up a dedicated new product development team within the marketing department, with full board level backing. This team continued to benefit from enthusiastic support from across the company and its advisers. New product development links were formed for the first time with associate companies within Guinness Group UK and internationally.

NEW PRODUCT IDEAS

During the Programme a huge number of new ideas were developed and considered with many of these tested on consumers during the BIG TALK® session. Six new products were developed from that pool.

NEW DISTRIBUTION CONCEPTS

The highly successful Irish Pub concept is largely a result of the Breakthrough Programme. In an innovation response to the fall in revenues at traditional pubs, 35 pubs were converted or opened in the UK with an Irish theme, one of which boasted the largest weekly take in the county.

See More Results

From Start-Up to Scale-Up: How Breakthrough Culture Transformed CAVU’s Leadership and Unity

Problem solved

From Start-Up to Scale-Up: How Breakthrough Culture Transformed CAVU’s Leadership and Unity

When CAVU, a tech-driven subsidiary of Manchester Airport Group (MAG), embarked on a mission to transform its…

Brewing a New Era: Costa Coffee’s Strategic Transformation for Global Growth

Problem solved

Brewing a New Era: Costa Coffee’s Strategic Transformation for Global Growth

Costa Coffee, the world’s second-largest coffeehouse chain, faced significant challenges following multiple acquisitions and the impact of…

Reigniting Excellence: Sephora Europe’s Transformation Amidst Global Shifts

Problem solved

Reigniting Excellence: Sephora Europe’s Transformation Amidst Global Shifts

As the beauty industry navigated post-pandemic shifts, Sephora Europe faced the challenge of boosting profit margins amid…

Our Work | Employee Retention Strategies | Breakthrough Global

Problem solved

Our Work | Employee Retention Strategies | Breakthrough Global

Amidst the turbulence of the COVID-19 pandemic, Manchester Airports Group (MAG) faced critical challenges, from staff retention…

Strategic Alignment Drives Growth for Chadwicks Group

Problem solved

Strategic Alignment Drives Growth for Chadwicks Group

The Chadwicks Group, a leading supplier in Dublin for building, steel, and plumbing merchants, experienced significant growth…

Built a Fresh New Culture of High Performance Post-merger

Problem solved

Built a Fresh New Culture of High Performance Post-merger

In 2018, Coty partnered with Breakthrough to build a fresh, unified culture of high performance. Coty Luxury…