From Start-Up to Scale-Up: How Breakthrough Culture Transformed CAVU’s Leadership and Unity
When CAVU, a tech-driven subsidiary of Manchester Airport Group (MAG), embarked on a mission to transform its…
“Breakthrough is our strategic partner in bringing to life and installing the Wrigley strategic plan through new Tools and new understandings, and creating a powerful unity throughout the Wrigley world. I don’t believe any other process could have brought us to where we are today.” – William Wrigley Jr, President and CEO.
To improve Wrigley’s current and future reality we unleashed the energy, power and creativity of the people, the brands and the organisation itself. Dr. Bart Sayle and Breakthrough worked successfully as Strategic Partners in the Company’s Transformation and Growth for over 6 years.
In November 2000, what started as a high level Strategic Breakthrough Programme, with the top 50 senior executives, quickly expanded to become a company-wide project with the goal of accelerating business growth toward the ambitious aspiration of becoming a $5 Billion company.
Wrigley’s Transformation process included over 100 Breakthrough-led Programmes, Executive Leadership Team Coaching and Tools Licensing. This cascade touched more than 500 senior leaders. Over 12,000 associates benefited from the Breakthrough Tools and Technology through licensed, multi-lingual Breakthrough Internal Facilitators leading a programme of Breakthrough Leadership Intensive, coaching, BIG TALKs® and Tools Programmes.
CREATING A GROWTH MINDSET
Breakthrough had a key role in facilitating the early development of critical future initiatives such as Global Branding and Innovation and the transformation of Wrigley into a Total Confectionery Company.
In 2002, Wrigley posted its highest growth since 1949. Breakthrough was instrumental in creating the organisational culture that enabled Wrigley’s explosive business growth from $2.4bn to $5.2bn Sales.
Wrigley hit their Aspiration of $5bn in sales two years ahead of their strategic plan. By the end of 2007, the gap between the Business-as-Usual Target and The Breakthrough Accelerated Target was worth an additional $1bn.